Sonorama, 25 years of the festival that has overcome all adversity

The main stage of Sonorama Ribera in 2016. / Susanna Gutierrez

In 1998 three groups and 300 people attended, daily 30,000 people are expected to enjoy 250 bands

Susanna Gutierrez

It all started in 1998, when some young men in their twenties decided to hold a music festival as a solution to reviving a record store they had started with little success. This musical event had three sets on the bill, just over 200 tickets were sold and, far from solving the economic situation, exacerbated the problem with a loan that took ten years to repay. Sonorama was also born with the idea of ​​revitalizing the life of Arendina during August, marked by the exodus of the numerous holidays and festivals in the small municipalities of the Ribera del Duero region.

This first festival was held in the old bullring of La Chata, which is no longer in existence, it was demolished in 2003 and now there is a new private facility. The number of people who dared to enjoy the poster made up of Doctor Explosión, Chuco and Mercromina did not reach 300. Tickets are priced at 700 pesetas in advance and 1000 pesetas at the box office. Seeing the little animator, about to start concerts, the doors opened and the success couldn’t be greater either. This was my first sonorama.

Poster for the first sonorama in 1998.

Despite that terrible first experience, these friends decide to move forward with their dream, through the Art of Troy Association. Many wonder how after this failure, and some successive groups, the appointment of three groups and barely 300 people became one of the best festivals in Spain with more than 200 groups and 30,000 people per day. The answer is hidden in 25 Years of Sonorama and the non-profit association promoting the festival event.

“Perseverance, friendship, altruism, overcoming problems and a lack of public help, have made what seemed impossible two decades ago, today become a reality,” advocated Art de Troya members who live in the present day, Honey Sonorama but in its early days orcs lived.

In 1999, the second edition of the festival lasted for two days with a total of 11 groups, including Los Enemigos, the last group held at the extinct bullring. In 2000, the Virgen de las Vinas football stadium was moved, for the first time a camping area was set up and the poster highlighted the presence of Los Planetas and Six Sadie. The first popular international presence came in 2002, with electronic indie music by the French group Rhinoceros, which became a highlight of the Arandino Festival.

From face to cross, because one of the complex moments of the musical event came in its sixth edition, in 2003, when the festival was on the verge of stopping due to lack of support and the poor economic situation. . Ultimately finished with a one-day mini-sunorama with two stages downtown, Plaza del Rollo and Plaza de la Ribera. A date with free admission and where some were unknown, at that time, the second became the main attraction of the cartel.

The festival knew how to rise from its ashes again and in its seventh year returned to two days of concerts on the football field with Fangoria and Big Soul as main characters and for the first time with relative general success. An upward trend that was repeated in 2005 when the site became very small with an ocean color scene. For this reason, the fairgrounds, the current site, welcomed the festival for the first time in 2006, in a much more ambitious event, with better infrastructure and record-breaking.

new sound

Sonorama’s tenth anniversary arrived in 2007 with a new title, the hallmark of the region, the quality wine brand, Ribera del Duero. That version, Sonorama Ribera already, managed to promote the festival as a reference in the national program with 15,000 people attending in two days of concerts. Also, for the first time, it opened up beyond indie music with the presence of Nacha Pop and Dover, among others. The illusion of making a great memory poster returned, taking some serious toll.

The following year, it was decided to go further and also, according to the organization, in a “gracious gesture with the host city”, in 2008, daytime concerts were held in the center of Aranda. Then the legend of the Plaza del Trigo theater was born, where a promising group called the Vista Morla appeared and came down as a successful formation, chanting “Main Stage”. Something similar happened, years later, with Supersubmarine and Izal.

Getting to downtown Aranda created a symbiosis between festival-goers and the city turning the event into something “different and special,” according to the audience. It was also in that eleventh edition when the festival was increased to three days

From 2008 to the present, the Sonorama Ribera line has been on the rise, breaking records year after year, with increases in stages, number of sets, infrastructure improvements and surprises. Also in the number of party days, in 2009 it went to four, last year it became five, and this year, due to the anniversary, it will be up to six.

In the history of the festival, there are other important moments such as the bell in 2014 when the presence of singer Raphael was announced, which added generations to the audience. In 2016, something similar happened with Dúo Dinámico, who, bathed in crowds, established themselves as the first Indies on the national scene. Enrigue Morente’s special tribute to the presence of his three sons in 2015 was another individual feature of the festival’s organization.

Another milestone, no doubt, happened in 2019 with the premiere of a new festival venue that led to the most ambitious and massive edition in history. The ironies of life, the following year a global pandemic arrived, with suspension in 2020 and a version with restrictions in 2021. Now that “normality” has arrived again, at the same time as the 25th birthday cake will be blown, the moment when the In which it is expected to live the best sonorama in history.

All news from Burgos in Bergoskonecta.


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