Back to Berio, back to the flow. After the pandemic, it appears that there are no restrictions on the body or restrictions on movement that cut short the more than 30 festivals that took place in the Canary Islands between June and September 2022. There are those who discovered by chance, and others thanks to posters, gossip in social networks, or for lovers of well-closed circles, a mental study of dates to put them all in order on the calendar, but it was impossible . The show of cultural entertainment that these months saw on the islands was a flash of energy that spoke of the good times the entertainment sector is going through and the social and economic fabric it generates, not to mention the desire for audiences to sing the lyrics. At the top of their lungs are their groups and discover new groups.
Daniel Martin is an old dog among the sound tables. Growing up in La Palma, he knew he had to move to Gran Canaria to study a degree in Audio and Video Communications, so he started saving by helping out with the parties and events he organized with her. Sonwart In addition to being a teacher, continue to cling to this system that generates a lot of uncertainty, but gives a lot of satisfaction. “There was a combination of factors that, in general, public administrations have more budget capacity to give presentations, especially on the street, people really wanted to socialize and we should not lose sight of the fact that we are going to have elections next year.” How Member of Aptaecan (Professional Association of Performing Arts Technicians and Technicians of the Canary Islands)She remembers the moves that were made after each activity was closed and sticks to this oasis with some skepticism. On the one hand, the lack of a collective agreement for the series that includes its peculiarities is an obstacle to ensuring the rights of workers, and on the other hand, he hopes that culture will not be considered a second-class commodity.
Currently, the combination of great titles and the start of other novices has filled pockets with options and expectations for both local, national and of course international audiences. There are two events that made it to the eight islands at this time: the 31st International Jazz and Diamond Festival and the first edition of the Mapas Performing Arts Festival; While the difference between capitals and non-capitals appears: Gran Canaria combines 19 categories With Gran Canaria Suena, GraCa Live Fest, Fibra Sonora, FiestoRon, Senior Festival, Fibra Sonora, Maspalomas International Trumpet Festival, Back to the 90s, Temudas Fest, Santa Catalina Classics, International Bach Festival, LPA Beer Festival, Sum Festival, Mestura Festival and Maspalomas Costa Canaria Soul Festival, Lomo Rock Fest, Ingenio International Folklore Festival and two last minute arrivals, LPA Groove Summer and Viva Reggaeton Maspalomas.
The endemic fragility of the entertainment sector is having a boom moment after the restrictions are lifted, for which they expect administrations to support.
Coincides with the cancellation of the Reggaeton Beach Festival a few days ago In Tenerife, where seven events stand out: Phe Festival, Sunblast, Rhythms of the World, International Women’s Festival, Volcano Festival, Green World Festival and El Row. On the eastern slopeMajorira Island stands out with Fuerteventura at the Music Festival, Lanzarote with Liquid Sounds and Arsaive in Vivealso; The western face comes La Palma with premiere Festivalito Sonora and Resistime jWith the Isla Bonita Love Festival. From here, La Gomera stands out, without any history lining the path. To make matters worse, five of them will end on Sunday. In total, 35 events in 120 days excite the courage of fans and promoters.
The Canary Islands, whose economy is 76% dependent on the third sector dominated by tourism, has about 26,500 direct and indirect jobs linked to the cultural sector, which represents 4.3% of total employment, As reported in the study on the impact of the Covid-19 pandemic in the European Commission’s external regions. Likewise, statewide, live music has been affected by the health crisis with a more than 60% drop in revenue at the start of 2020, after the company hit a record €382 million in 2019, as compiled by the Association of Music Promoters (APM). Regarding the current trajectory, there is some optimism, enough not to fall into the worst omens, which indicates that in 2021 there was a recovery of 13.7% with 157.6 million euros. How can this weak area be revived due to the problems of the conditions it carries?
Public injection not only encourages the holding of meetings, but also returns to the local economy of the area in which it occurs. Subsequently The investment by the Government of the Canary Islands, through the Vice-Ministry of Culture and Cultural Heritage, was for small, medium and large events with a value of €4,831,000.s, which are added to those derived from councils and municipalities. To give a few examples, the impact is quickly visualized by numbers that, in some cases, have not yet been determined since these events were recently held.
A look at the summer 2022 papers, as for the jazz festival, it has created more than 500 jobs Directly and indirectly after participating in 27 scenic spaces with more than 200 musicians, attracting 30,000 spectators; With thirty thousand more, but in two afternoons, the GranCa Live Fest brought together 1,000 workers with 12 world-class artists; and the Phe . Festival It employed 240 live people with a capacity of 2,000 in the middle of the pandemic and hopes to surpass it by 64 guest artists for the occasion. Other formats stand out as well, such as classical music, which brought together at the Santa Catalina Classic 32 outdoor Canarian companies while 200 people were employed in the event that brought attendees together around the tenor Juan Diego Flores, or the authenticity of the festival of the hero, which with twenty people summons 300 at the same time In which five artists promote the scene.
But, a music festival isn’t limited to hours of high decibels, it’s a far cry from food, drink, recordings, merchandising, flights, hotel accommodations, cottages, vacation apartments, activities scheduled in the surroundings that complement the theme, even souvenirs, attractions, meetings, glitter, flying, and even cell phones. New, the last of which was crushed when recording the idol. This overall effect was analyzed by both liquid soundsWith attendance of three thousand, ten teams, 350 direct and indirect employees, it has made 1,300,000 euros, according to the consultants. It is already an obligation in the middle of La Geria to stop and relive the scene, as it will happen in Arucas in a few days. Party Runewith a study commissioned by the Universidade Las Palmas de Gran Canaria, had €1,173,104 in 2019, so now, with more than 400 people and 30,000 spectators waiting in his three days, what will happen with his return to the circuit?
The archipelago has exceptional conditions, as Daniel Martin points out, due to the hostility of trade winds to a temperate and clear climate that cools temperatures, the landscape of many enclaves that provide the visitor with a unique experience, and most importantly, the security that the environment provides to the citizens. Alejandro Padron, a Champion Festival promoter for five years and a member of Gaf and La Estrella de la Muerte, had that vision when he decided that in La Frontera there was a place to bet on an alternative composer and music line. “It’s complicated to do this, but when I tell you about the project, the bands were immediately fascinated and accepted, so with a small budget I was able to put everything together, although I rely on the subsidies that always come in late. However, I get into the pool and do a racket, I know there is something special about our proposal.”
He knows for sure who comes to listen to Fajardo, recognize faces, greet each other from years past, and curse aliens a thousand leagues away. After all, the island gathers them all like home. “It is hard to convince institutions when an idea like this is first proposed, but it should be appreciated, even more so when it happens on an island outside the capital. We give an economic response, that is, people come to eat, to know what there is, to travel, all that the culture generates.” Ha He, he insists, was driven by a passion that drove him to travel the world with his group and, later, to found the meeting.
Artistic exchange is a great asset to festivals, including performing arts, because the convergence and dialogue between participants nourishes the will of the region. It will happen soon with Temudas Fest, an old acquaintance among fans of clowns and acrobatics, it happened with Maps Fest. With 300 artists from 37 companies, 17 of them from the Canary Islands, from 15 countries, the first edition wandered through the island atlas, waiting for data to determine their presence for two months. Experimental aspects aside, there is a reunion thanks to the artistic residences that connect the two sides of the Atlantic and refer, this time, to La Gomera. Alejandra Rojas, actress, La Huella director and cultural director, learned what it means to be “on an island,” even though she lacked the time.
The Chilean approached the Ckuri project for six days at the Choreographic Center in order to revitalize oral memory. Learn about the Gomeran whistle and include it in the educational meeting they shared with both the community and the artists who arrived. “Very strong emotional bonds arose because we learned to occupy a part of the territory. In our methodology, we talk about the rhythmic training, the ritual part of these characters and their investments, and we go to Garajonay as a pure area to do immersion,” he recalls. “It was important for the community to look again at the space and land they inhabit.” Added to this incursion was the representation of the play Alco Yana, an adaptation of the Andean oral story into a tangible form that its peoples could hold, like a whistle.
He realizes that there are two unifying halves in festivals: the concept of a production team that risks making an indelible memory, and the other, the audience, a participant and an inspiration. A cohesion that the Canary Islands could pioneer, both musically and creatively.
- The government of the Canary Islands has distributed more than four million euros in small, medium and large performances, including this year’s festivals, among other entities.
- The Association of Music Promoters (APM) presented in the report for fiscal year 2021 the earnings of the entertainment sector, which has been significantly affected by the Covid-19 pandemic.
- In 120 days, at least 35 festivals were announced in the autonomous community. One coincidence with the other was obvious given the backlog on weekends.
- The 26,500 jobs created in the cultural sector represent that percentage in the Canary Islands’ economy compared to 76% in the higher education sector.
- During June, July and August, only six festivals created more than 2,710 jobs directly and indirectly, according to the information provided.